Case study

How CleanChoice Energy and PVcase are transforming solar development with capacity data

Clean Choice Energy logo

Summary

Create a world free of catastrophic climate change by expanding access to clean energy — this is amission that has always been driving CleanChoice Energy’s efforts. However, as their commitment to solar project development grew, so did the challenges.

Siting solar farms across hundreds of parcels was like solving an intricate puzzle — each piece affected by environmental constraints such as slopes, wetlands, and floodplains. Escalating costs and delays in interconnection applications, especially in markets like PJM, added another layer of complexity. With so much riding on every decision, CleanChoice Energy knew it couldn’t afford inefficiency.

To stay true to the mission, CleanChoice Energy needed a more innovative, faster way to evaluate project viability and prioritize the right opportunities. That’s when the company began searching for a solution to revolutionize its approach to solar development.

Challenges

Navigating the challenges of solar farm siting and interconnection

Siting a solar farm is a complex endeavor. CleanChoice Energy, a mission-driven clean energy developer committed to expanding access to renewable energy, faced significant hurdles in its development process. Evaluating hundreds of parcels for viability required analyzing diverse factors such as:

  • slopes

  • wetlands

  • floodplains

  • conservation easements

  • and many other hazards.

These challenges were compounded by the growing interconnection bottlenecks in markets like PJM, where increased queue congestion significantly raised the costs of interconnection applications.

Without the right tools, CleanChoice Energy spent tens of thousands of dollars on injection studies for each new lease, with no guarantee of a successful project and wasted time. The need for a solution to streamline grid and site evaluation became critical.

Solutions

PVcase Prospect and Capacity revolutionized CleanChoice Energy’s approach to solar development, offering an all-encompassing platform to address siting and interconnection challenges:

Integrated data

PVcase combined essential datasets — such as parcel data and key hazards like slopes, wetlands, floodplains, and conservation easements — with interconnection capacity data. This integration allowed CleanChoice Energy to target sites smartly and evaluate parcels holistically, ensuring their development pipeline focused on viable sites.

Grid capacity insights

By leveraging PVcase Prospect’s injection Capacity data, the team could pre-assess interconnection viability with fully geo-located injection studies for an entire region as well as allocated costs. This helped them identify the right points of interconnect (POIs) to target and eliminated the need to invest in costly injection studies for unsuitable projects. This early visibility into grid constraints significantly reduced wasted time on bad sites and increased confidence in project feasibility.

Automated Parcel Search

The tool’s ability to analyze hundreds of parcels simultaneously accelerated the site selection process around the POIs that the team already knew had sufficient capacity/costs, allowing CleanChoice Energy to move faster in competitive markets and secure the best opportunities.

Configurable buildable area automation

The platform enabled CleanChoice Energy to define precise criteria for buildable areas, such as avoiding state-regulated wetlands or maintaining setback distances. This analysis was applied across thousands of parcels at scale, saving significant time and resources.

Seamless collaboration / sharing

Team members could instantly share project and parcel links from PVcase Prospect’s cloud-based platform, improving internal communication, facilitating decision-making, and ensuring everyone worked with the same,up-to-date site data.

Seamless export for outreach campaigns

PVcase’s export functionality made it simple for CleanChoice Energy to export parcel details for target sites — such as landowner names and mailing addresses — directly into Excel. This fast and targeted outreach has significantly increased their signed leases.

By incorporating PVcase Prospect’s exclusive Capacity feature into its workflows, CleanChoice Energy ensured that the company not only optimized internal processes but also maintained a competitive edge by staying ahead with cutting-edge tools.

Seamless integration into existing workflows

According to Dan Bramley, the GIS and Siting Manager, the implementation process was surprisingly straightforward. Unlike other platforms that require extensive training, the PVcase Prospect platform and Capacity data were intuitive from day one. This ease of adoption allowed CleanChoice Energy’s team to immediately see the value and incorporate the tools into their workflows without any delay. Because of its thoughtful design, the platform eliminated the usual friction associated with onboarding new technology.

Teams quickly aligned around the solution, and CleanChoice Energy’s siting and development processes became more efficient and collaborative. In addition to the straightforward implementation, CleanChoice Energy has also praised PVcase’s customer success team for their responsiveness and ability to implement requested improvements.

Results

Delivering tangible results: speed, confidence, and efficiency

Integrating PVcase Prospect and its exclusive Capacity feature revolutionized CleanChoice Energy's day-to-day operations and drove impressive results. This powerful combination brought in significant results into several aspects of the CleanChoice Energy workflows:

#1 Confidence in interconnection

Capacity data gave CleanChoice Energy the assurance needed to pursue target projects in areas with good interconnection potential, mitigating risk in their pipeline.

#2 Faster project evaluation

The ability to rapidly assess project viability and conduct due diligence for sites and acquisition portfolios reduced the time spent on preliminary evaluations, freeing resources for high-value projects.

#3 Higher landowner engagement

PVcase Prospect helped increase the number of site leases by providing the tools to perform targeted and data-driven outreach campaigns.

In addition to these outcomes, the aesthetically pleasing data visualizations and customizable models provided presentation-ready insights that significantly improved stakeholder communication.

Final thoughts

Smarter solar development

CleanChoice Energy turned a challenging, resource-intensive process into a streamlined, scalable operation by implementing PVcase Prospect and Capacity into the development team’s processes.

These tools not only empowered them to make smarter, faster decisions but also aligned with their mission to maximize impact in the fight against climate change. CleanChoice Energy’s success story showcases the transformative potential of technology in renewable energy development, proving that with the right tools and insights, even the most daunting challenges can become opportunities.

CleanChoice Energy stands as one of the United States' few 100% clean energy retailers that both owns and operates their own assets. The company is dedicated to developing solar farms, thereby broadening access to clean energy and providing innovative pathways to farm-to-table clean energy. This commitment empowers its customers to substantially impact the fight against climate change. At its core, CleanChoice Energy envisions a world without catastrophic climate change, characterized by pure, clean air and abundant renewable energy.

Client Experience

“PVcase Prospect also allows us to increase the speed at which we can evaluate project acquisition portfolios. We can quickly assess the viability of each project before starting the diligence process for the larger portfolio, making our team more efficient and able to cover more ground at once.”

Clean Choice Energy logo

Dan Bramley

GIS and Siting Manager

Lessons from the project

About CleanChoice Energy

CleanChoice Energy stands as one of the United States' few 100% clean energy retailers that both owns and operates their own assets. The company is dedicated to developing solar farms, thereby broadening access to clean energy and providing innovative pathways to farm-to-table clean energy. This commitment empowers its customers to substantially impact the fight against climate change. At its core, CleanChoice Energy envisions a world without catastrophic climate change, characterized by pure, clean air and abundant renewable energy.

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