
Why solar’s next challenge are technology and viability, with Michelle Davis

S1E10 episode overview
While global solar deployment continues to break records, developers face a complex reality of accelerating electricity demand, grid bottlenecks, and stubbornly high emissions.
In this episode of Watt Matters, Ana sits down with Michelle Davis, Head of Global Solar at Wood Mackenzie, to deliver a data-driven analysis of why the next phase of the energy transition depends less on PV technology and more on the infrastructure surrounding it. As one of the industry's leading voices on solar markets, Michelle breaks down the structural challenges shaping solar's next phase.
What you'll learn in this episode
Why solar's rapid growth has not yet translated into equivalent emissions reductions
How AI and data centers are reshaping long-term electricity demand forecasts
What the latest global data reveals about project development bottlenecks
Why residential plug-in balcony solar is growing faster than expected in Europe
The risks emerging from increased pressure on solar equipment costs and quality
How permitting and interconnection delays are affecting deployment timelines
Why transmission infrastructure may be the most important enabler of future solar growth
Chapters
00:00 – Introduction to Yorizon and the European cloud vision
03:30 – Hyperscalers vs. distributed edge infrastructure
06:15 – Sustainability beyond marketing: energy, PUE, and efficiency
09:00 – Liquid cooling and district heating integration
11:45 – ESG reporting and carbon transparency
14:00 – Digital sovereignty and open-source cloud stacks
18:00 – Community impact and regional partnerships
20:00 – AI readiness and sustainable scaling
23:00 – Expansion plans across Europe through 2030
25:00 – The future of co-located renewables and data centers
Meet our Guest
Michelle Davis is Head of Global Solar at Wood Mackenzie, where she leads the company's solar research practice. Working closely with developers, utilities, and policymakers to analyze market trends, forecast deployment growth, and identify emerging opportunities, Michelle is widely recognized as the lead author of Wood Mackenzie's US Solar Market Insight report, produced in partnership with SEIA. She also serves as a co-leader of WRISE Arizona, supporting women in renewable energy leadership.

Meet the Host
Ana Conde is a seasoned product marketing leader with over 15 years in renewable energy. Known for her strategic mindset and passion for innovation, Ana brings clarity, curiosity, and deep industry knowledge to every conversation. As host of Watt Matters, she explores the ideas, people, and breakthroughs moving solar forward.

About the Watt Matters podcast
On Watt Matters, a podcast from PVcase, we speak with industry leaders about the major challenges they run into daily. We get to the root of why projects fail and share the recipe for building a more resilient foundation for success.
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